Perhaps it's a little ironic that our first subject for Morning Moments has confessed to being anything but a morning person. Along with her dog Beatrice (or “Bea” for short), our VP of Ecommerce, Pamela Reynolds, needs a little gentle encouragement to emerge from her cosy cocoon first thing.  However, we think even the early birds of the world can learn a thing or two from her efficient and relaxed wake-up routine. She and Bea have got it down – with a little help from Alexa and a slick of lipbalm.

" I’m not naturally a morning person. I'm most productive with work in the evening.  When I wake up, I enjoy spending any extra time I can in bed. I like to take things slow. My routine is completely managed by Alexa – she plays soft music and turns the lights on gradually, so my room is bright and I’m ready to wake before the dreaded alarm goes off.

It's a little bit naughty, but the first thing I do when I wake up is look at my phone. In my line of work, it's in my blood to check the La Perla Beauty website and Instagram first thing. I make sure there are no emergencies and everything is running smoothly before I emerge for the day."

I'm definitely a skincare and clean beauty girl, and I especially love body serums and moisturisers – these are always important steps in my routine. I get a lot out of those small acts of self-care.

" Once out of bed, it's time to wake Miss Bea from her slumber. She also prefers to take things slow! We go for a stroll before I fix myself a coffee and, of course, her breakfast. Coffee time helps to clear my head. I plan my priorities for the day while listening to the news and throwing a ball around the house for Bea. This is my favourite part of the morning - that peaceful moment when you prepare for the day ahead.

When it comes to a morning beauty routine, we might just say routine, as mine tends to be in the evening! Since working from home, I prefer to have my shower later in the day, and I do my body skincare rituals after that. I do my face skincare routine at night, before bed. I'm definitely a skincare and clean beauty girl, and I especially love body serums and moisturisers – these are always important steps in my routine. I get a lot out of those small acts of self-care."

" Fragrance is an essential part of my daily wardrobe. La Perla Signature is my new daily go-to, and I also love Invisible Touch for when I want to tailor my fragrance to my mood for the day and layer it with other scents. About That Night, with its beautiful midnight blue bottle, is my all time favourite perfume – perhaps because I'm more of an evening person? It's what I wear any time after sundown. It makes me feel like anything can happen.

When it’s time to head into the office, I always try to leave the house feeling positive. Bea helps with that. Some people start the day on a negative note by rushing if they're late. I try to relax and think about the bigger picture – the worst-case scenario is often not that bad. Just take your time and give yourself a chance to get things off to a good start."

About That Night, with its beautiful midnight blue bottle, is probably my favourite perfume. It's what I wear for special occasions, or any time after sundown. It makes me feel like anything can happen.

A top tip to get me through the week is that I plan all the week's outfits on Sunday. Not only is it one less thing to think about when I'm getting ready, but it also helps so much from a self-care perspective. Feeling pleased with how I look and what I’m wearing gives me a boost of confidence, so knowing I have that sorted is great mental preparation. Oh, and I never leave the house without a slick of lipstick or our Tinted Lip Balm. Even if I’m just popping out at midnight to buy milk.

I never leave the house without a slick of lipstick, or our Tinted Lip Balm. Even if I’m just popping out at midnight to buy milk.

What puts a smile on my face in the morning? It has to be Bea. Or, in my dreams, a champagne breakfast in a hotel bathrobe, overlooking the sea... I can't wait until I can next go travelling. Those luxurious, indulgent mornings are the ones I crave most.