The word iconic is used a lot.

But there's simply no better way of describing the quintessence of feminine makeup: red lipstick. In celebration of National Lipstick Day, we want to explore the meaning behind the most expressive, mood-enhancing piece in our makeup bags, as well as some unexpected aspects of its versatility.


A colour synonymous with passion and energy, it's no wonder we rely on it for an instant boost. But beyond its ability to make us feel self-assured and sensual is a history that defines it with power and strength. That's why we love it so much – the secret to its confidence-enhancing magic lies beneath the aesthetic.

Ever since the Suffragettes wore it in their fight for the vote in the early 20th century, red lips have been a symbol of women's independence and rebellion – of women supporting women.

Red lipstick's impact on women, and the world, goes beyond beauty. Ever since the Suffragettes wore it in their fight for the vote in the early 20th century, red lips have been a symbol of women's independence and rebellion – of women supporting women. It was prevalent during the Golden Age of Hollywood, when it became a signature of film's most iconic stars. From Marilyn Monroe to Elizabeth Taylor, a red lip was the epitome of glamorous femininity and remains so to this day.

A new era of red lipstick

Today, we love to recognise this beautiful feminine heritage by wearing a red lip whenever we can. We've created our luxurious Matte Silk lipstick to truly celebrate the colour, with its rich, intense, and enduring pigmentation. Meanwhile, the uniquely emollient formula is deeply hydrating and comforting, bringing even more joy to the experience of wearing red lipstick.

But our innovative formula isn't all that brings the red lipstick into a new era. We wanted to honour pioneering women of the past by creating a lipstick that considers the values and concerns of the modern woman. Our clean, vegan formulations are held in exquisite refillable packaging, bringing together luxury and sustainability. Like the colour, our lipsticks are beautiful inside and out.

New shades of red to try for National Lipstick Day

We've carefully curated our collection of versatile shades so that there's a red for every woman, as well as every mood. Which will you pick?

For a boost before that Zoom presentation...

It has to be Venetian Red – not only is it the definitive confidence-boosting colour, but it's designed to look incredible on camera. With this deep red lipstick, all attention will be on you – and you'll be leaving a lasting impression after the call.

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For a boost before that Zoom presentation...

It has to be Venetian Red – not only is it the definitive confidence-boosting colour, but it's designed to look incredible on camera. With this deep red lipstick, all attention will be on you – and you'll be leaving a lasting impression after the call.

Shop Now

Our secret to instant joy...

If happiness were a colour, it would be Coral Red. With its vivacious brightness and warm pink base, it's a playful pick-me-up, and it brings a healthy radiance to any skin tone, any time of day. By daylight it works its wholesome, exuberant charm for any occasion, while into the evening – as you leave a trace on his collar – it's just on the right side of innocence.

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Our secret to instant joy...

If happiness were a colour, it would be Coral Red. With its vivacious brightness and warm pink base, it's a playful pick-me-up, and it brings a healthy radiance to any skin tone, any time of day. By daylight it works its wholesome, exuberant charm for any occasion, while into the evening – as you leave a trace on his collar – it's just on the right side of innocence.

Shop Now

Dreaming of summer days?

When you want to recreate that just-stepped-off-the-plane feeling, choose Tangelo Red. Like bright sunlight, this orange-red shade awakens your optimism, and it embodies the feeling of summer. It's an instant reminder of all your most relaxing getaways.

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Dreaming of summer days?

When you want to recreate that just-stepped-off-the-plane feeling, choose Tangelo Red. Like bright sunlight, this orange-red shade awakens your optimism, and it embodies the feeling of summer. It's an instant reminder of all your most relaxing getaways.

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New to red lips?

Dip your toe in with a more subtle take on the shade with Nude Red. Soft enough for day, or a chic, subtle shade for evening, this versatile nude is the wear-whenever colour that every makeup bag needs. Warm and rich with neutral undertones, it's effortless, understated and truly beautiful.

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New to red lips?

Dip your toe in with a more subtle take on the shade with Nude Red. Soft enough for day, or a chic, subtle shade for evening, this versatile nude is the wear-whenever colour that every makeup bag needs. Warm and rich with neutral undertones, it's effortless, understated and truly beautiful.

Shop Now

We want to share the joy and confidence red lipstick brings, women to women. So now we want to know- what are your favourite red lipstick moments?


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